Maintaining an organization’s brand is essential in staying consistent. For many entities I’ve worked with, I have created a “Brand Standard’s Manual” (Brand guide, Graphics Standards Manual, etc.) early on in the relationship. This will help guide the business in their marketing and graphic endeavors. In many cases I have facilitated brand strategy sessions to assist leadership teams cultivate their organization’s brand and personality. My brand strategy workshops entail a number of different frameworks and exercises which can include, brand positioning statement formation, StoryBrand brainstorm, customer profiles, marketing funnel user journeys, and more.
Below are some example pages of several different brand standard’s manuals.